Understanding Google My Business

Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Maps. It helps business attract new customers and share information about what makes them special.

Why is it important for the businesses to list themselves on Search & Maps?
Today 3 out of 4 shoppers search online when they want to find a business, and 7 out of 10 made a purchase from a business they found using a search engine. By listing themselves on Google, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them.

How will GMB help me optimize my business?
Google My Business helps businesses attract more customers. Specifically, it can help businesses:

Stand out by sharing latest and useful information: Customers search online to look for specific information e.g., directions, opening hours, photos and offers and compare businesses. By sharing the latest information, photos and offers you can use Google My Business to tell customers what makes your business special
Engage with customers: Customers share stories, leave reviews, and reach out to small businesses right from their phones. Google My Business lets you join the conversation about your business. Respond to reviews, answer messages and questions, and get more calls from interested customers
Set up a free mobile optimized website in less than 10 minutes: With Google My Business, you can build a free website that looks great. The free website builder makes it easy to create and edit your site from your computer and phone It also gives you information about which photos get noticed, and where your customers come from
Discover how customers find you: Google My Business gives you important information about how customers find you and interact with your listing. You can track information about the number of searches for your business, incoming phone calls and requests for directions. It also gives you information about which photos get noticed, and where your customers come from.