mikepatrick – Mike Patrick

All Posts by mikepatrick

Understanding Google My Business

Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Maps. It helps business attract new customers and share information about what makes them special.Why is it important for the businesses to list themselves on Search & Maps?Today […]

What is Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.The major social media platforms (at the […]

Understanding Facebook Ads

I thought about writing a lengthy post about Facebook Ads. However the following infographic just did the job so well I thought it would be best to just reproduce it and give credit to the source Headway Capital

Are Google Ads Right For Small Business?

If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use GoogleAds.Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results.If you choose the right […]

Mobile or “Responsive” Web Design

Mobile or “Responsive Design” is the “big thing” in web design right now. But if you are not a designer, you may be wondering what this term means. You might also be unsure as to whether or not business’s website should be implementing responsive design, especially if you do not understand the concept. Responsive design […]

Search Engine Optimization for Small Business

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are […]